We make thousands of decisions every day. Some are simple, and others are complex. Behavioural biases are flaws or blind spots in your thinking which lead you to make suboptimal decisions. They can influence your behaviour without you knowing.
There are two types of behavioural biases: cognitive and emotional. Your financial decisions are influenced by many factors. These decisions can be high stakes, and mistakes can be costly. Behavioural science helps to understand the flaws in your behaviour and offers tips for overcoming these flaws to optimize your decision making.